Concretos Cruz Azul – Internal Communication
Development of Digital Illustration and editorial design for infographics.
The current pandemic by the SARS-CoV-19 virus, modified the coexistence between people in public places such as parks, squares and shopping centers, but also within offices and workplaces.
Such is the case of the work centers of Concretos Cruz Azul, which constantly have a high flow of people in their offices and concrete plants, so the risk of generating infections was constant.
Therefore, it was necessary to generate visual materials that would help to distribute efficiently, the hygiene, safety and behavior measures, which would be implemented in the different types of work centers of the brand.
Therefore, Galahad Studio proposed the realization of both physical and digital posters, which contained all these rules. All through a pleasing visual aspect, to invite by persuasion to follow them, rather than imposing sanctions or restrictions. The designs are inspired by the modern infographic design, which has become very popular on the internet, with the intention of more easily sympathizing with the company’s workers.
This design of infographics, were distributed both in internal channels of the brand, as working groups in WhatsApp or the intra-network; as well as printed and placed in strategic areas of the work centers.
Undoubtedly, a creative way to connect with your workers and remind them how special they are for Concretos Cruz Azul on a day as magical as Children’s Day. Click on the link below and have fun for a while with “Crossing the Traffic”.