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Posted on J March, 2020

Grupo Guias – Internal Communication
Development of Digital Illustrations and paper engineering (pop-up) for folders.
Integral design project of folders and creative pop-ups for stationery and POP[/qodef_custom_font]

Taking out insurance is an excellent investment to keep what you love safe, such as your family, home, car or your children’s education. But for this, it is important to approach experts who transmit confidence, something that can be seen from the clothing of their agents and even in the stationery and folders they offer you.

This is the philosophy of Grupo Guias, one of the most important insurance agency consultancies in Mexico and with more than 50 years of experience. Which, perceiving the opportunity to transmit their vision and passion even in the small details, commissioned us to reinvent the design of folders and pop-ups in which they deliver policies and information to their customers.

Based on its 2 flagship services, “Housing” and “Education”, we generate proposals for pop-up folders that, through paper engineering, have mobile structures that are activated when opening the folders.

In the case of housing, the structure resembles a complex of modern apartments; While for “Education”, two versions were proposed, one that resembles the shape of a cap and another more conventional with an image that refers to the traditional throwing of caps in the air, which unfold and move when opening the folder. All through a “flat” visual aspect, which is pleasant and modern.

This design of folders and pop-ups, was implemented for internal communication and contact with potential customers, which would seek to generate a positive impact and exclusivity, by receiving a different version of something as common as a folder. In Galahad Studio, we take care of the creation and design of the pop-up structure and final appearance of the folders.

If you also want to do something special for your brand or have an unconventional project where you need editorial design, illustration and a lot of creativity, we can help you! With our Design and Conceptual Art service, we help you make your dreams come true. Contact us!

Also meet our project A Doodle a Day, and support us on Patreon with $ 1 USD, in return, you will receive exclusive rewards month after month, such as stickers, wallpapers, advances, streams and more. Click on the following link and be part of the experience

 
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Posted on J April, 2019

Concretos Cruz Azul – Internal Communication
Design, Digital Illustration, animation and printing
Integral Design Project of Trascabo de Papel for Children’s Day

Year after year, Children’s Day is celebrated on April 30 in Mexico and although it is celebrated mainly in schools or squares, some companies hold convivios for their employees.

Such is the case of Concretos Cruz Azul, which for the second consecutive year, planned to generate a special gift for its workers and thus remind them of the inner child, which we all carry inside.

The project consisted of the design of a Papercraft, machines commonly used in the construction industry, in which Concretos Cruz Azul is a national reference.

Thus, in Galahad Studio we had the honor of developing the project, from the initial design of the version for children, as well as audiovisual materials (presentation animation) and the printing and finishing process of delivery of the pieces.

This design of Trascabo de Papel, has moving parts and an ingenious system that give movement to the hydraulic shovel.

Undoubtedly, a creative way to connect with your workers and remind them how special they are for Concretos Cruz Azul on a day as magical as Children’s Day.

If you also want to do something special for your brand or have a project where you need concepts, scale models or paper engineering, we can help you! With our Design and Conceptual Art service, we help you make your dreams come true. Contact us!

Also meet our project A Doodle a Day, and support us on Patreon with $ 1 USD, in return, you will receive exclusive rewards month after month, such as stickers, wallpapers, previews, streamings and more. Click on the following link and be part of the experience

 
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Posted on J June, 2015

Oh Güey!
Project developed to promote the art toy Xico, character created by Cristina Pineda
Illustration development and art direction

Together with the Blue Labs team, the audiovisual content and sculptural piece was developed for the Mexican clothing and accessories brand ¡Ay Güey!

The project involved a projection on a sculptural piece of meter and a half high by Xico, a character created by Cristina Pineda, whose accessories and art toys are sold and distributed by ¡Ay Güey!. In this way, 5 minutes of animated content were generated, which were projected on a three-dimensional piece of paper, which had the shape of the character seen in profile. Therefore, the audiovisual contents, the paper model were developed and the installation of videomapping was carried out in a branch of ¡Ay Güey! .

My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used.

The production and management of the project was by Blue Labs.

 
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Posted on J April, 2015

France is in the Air
for the presentation of a new route and introduction of the A380 model
The integral development of the project consisted of a piece of about 5 meters. long by almost 3 high, animations, the piece to scale, the assembly in the event and the subsequent projection of the contents.

In 2015 a Videomapping was developed for the France is in the Air campaign of the Air France airline. The projection of the content was during a press conference in the CDMX in which the brand announced its new direct route Paris – CDMX, and in which they would introduce their A380 aircraft model for the first time in Mexico. My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used. The production and management of the project was by Blue Labs Creative Studio.

 
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Posted on J December, 2013

Tridimentional illustration
Final project

As part of the seventh semester class of the degree, “Three-Dimensional Illustration”, develop this piece made with paper cutouts, based on the letter of the Queen of Hearts of the English deck.

 
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