Title image




Oh Güey!
Project developed to promote the art toy Xico, character created by Cristina Pineda
Illustration development and art direction

Together with the Blue Labs team, the audiovisual content and sculptural piece was developed for the Mexican clothing and accessories brand ¡Ay Güey!

The project involved a projection on a sculptural piece of meter and a half high by Xico, a character created by Cristina Pineda, whose accessories and art toys are sold and distributed by ¡Ay Güey!. In this way, 5 minutes of animated content were generated, which were projected on a three-dimensional piece of paper, which had the shape of the character seen in profile. Therefore, the audiovisual contents, the paper model were developed and the installation of videomapping was carried out in a branch of ¡Ay Güey! .

My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used.

The production and management of the project was by Blue Labs.


J June, 2015


2015, 3D Modeling, Animation, Corporate Identity, Digital Animation, Digital Illustration, Graphic Design, Illustration, Motion Graphics, Paper Engineering, Sculpture, Stationery and POP material, Videomapping

Abrir chat
¿Dudas? ¡Hagamos tu proyecto realidad!
¡Saludos Capitán!

Soy Avalon IV, tu asistente virtual a bordo de Galahad Studio...

¿Tienes un proyecto en mente? ¡Déjanos orientarte! y recibe un descuento especial, en el primer proyecto que desarrollemos juntos.

Envíanos un mensaje y ¡Comencemos!