In conjunction with the marketing team of Grupo Guías, a series of animated contents was planned, which will serve as part of the training that the company continuously gives to its agents.
Grupo Guías, is a company with more than 40 years in the market. They have a passion for service and a willingness to help Mexican families. This has consolidated them as one of the largest insurance promoters in Mexico.
However, the quality of its service depends on the training of its agents. Therefore, in this first video of the series, the advantages of being part of Grupo Guías are narrated. All through a series of friendly illustrations, which reflect the spirit of the brand by being in contact with its agents and the people they ensure.
My participation in the project as Art Director, has been to supervise the development of the project In addition to generating the storyboard according to the client’s script, the animation illustrations and the animation itself.
J May, 2018
2018, Animation, Character Creation, Corporate Identity, Digital Illustration, Illustration, Motion Graphics, Storytelling