On the web, it was necessary to talk about the advantages of using animations over conventional advertising, so the first objective was to make known a series of data and statistics that prove it, at the same time that the visitor remained on the site and contact the agency looking to make a quote.
The proposal consisted of making a series of graphics (based on the animated spot that was made, in addition to the site) to make web browsing more enjoyable. In addition, a storytelling strategy was developed to intersperse information such as video, prices, contact form, etc., as well as Call to Action buttons with which the visitor could communicate with Blue Labs. With this, the desired objective was achieved, tripling the number of calls and emails seeking to quote projects, in addition to the following month, it became the most profitable in the history of the agency.
My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team. You can visit the site in www.bluestudio.mx/videos-promocionales/
J July, 2017
2017, Character Creation, Corporate Identity, Digital Illustration, Graphic Design, Illustration, Motion Graphics, Web Design