Grupo Guias – Internal Communication
Development of Digital Illustrations and paper engineering (pop-up) for folders.
Taking out insurance is an excellent investment to keep what you love safe, such as your family, home, car or your children’s education. But for this, it is important to approach experts who transmit confidence, something that can be seen from the clothing of their agents and even in the stationery and folders they offer you.
This is the philosophy of Grupo Guias, one of the most important insurance agency consultancies in Mexico and with more than 50 years of experience. Which, perceiving the opportunity to transmit their vision and passion even in the small details, commissioned us to reinvent the design of folders and pop-ups in which they deliver policies and information to their customers.
Based on its 2 flagship services, “Housing” and “Education”, we generate proposals for pop-up folders that, through paper engineering, have mobile structures that are activated when opening the folders.
In the case of housing, the structure resembles a complex of modern apartments; While for “Education”, two versions were proposed, one that resembles the shape of a cap and another more conventional with an image that refers to the traditional throwing of caps in the air, which unfold and move when opening the folder. All through a “flat” visual aspect, which is pleasant and modern.
This design of folders and pop-ups, was implemented for internal communication and contact with potential customers, which would seek to generate a positive impact and exclusivity, by receiving a different version of something as common as a folder. In Galahad Studio, we take care of the creation and design of the pop-up structure and final appearance of the folders.