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Dr. Pricila Ochoa
Visual identity design for Dr. Pricila Ochoa’s brand
Visual Identity Design and Branding

At the end of 2017, after learning about our branding projects, Dr. Pricila Ochoa commissioned us to design her business cards and medical prescriptions to offer her medical services independently in her office.

Instead, however, the comprehensive development of a visual identity, which would be independent of the doctor’s name, was suggested. This with the future vision of growing the office and the staff of doctors and specialties.

This is how La Vie en Rose was born, a general medicine and aesthetic medicine clinic. With this in mind, he set out to project a modern and elegant image, which would move away from the stereotype of traditional medicine.

Taking advantage of the elegance of the name and the beauty and dynamism of the mermaid that adorns the visual identity, the brand is aimed at people involved in fashion, beauty and healthy lifestyle trends.

My participation in the project was the development of the logo and visual identity manual, as well as graphic materials such as letterheads, business cards and medical prescriptions, according to the client’s brief.

ApantallaNet
To promote your Digital Signage service
Illustration Development and Art Direction

In conjunction with the Blue Labs team, a two-minute animated spot was developed to promote ApantallaNet’s services.

It was important to be able to condense in a very short time, all the advantages of using this platform, compared to more traditional media such as television, radio and printed billboards. This throughout the development of the project, was complicated because very easily you could misinterpret the message making the viewer feel that it was only sought to discredit these other media.

Therefore, in the script it was proposed to generate a storytelling around a character, to show how we are continuously surrounded by advertising, from the moment we wake up and until night falls and that due to this, we ignore a lot of this information. This transition of the day of a normal person, allowed us to include the advantages of customer service while showing data on the impact produced by other media. It was then possible to make a simple infographic an interesting story.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Visual Identity Proposal (2015 – 2017)
To position the brand among its audience, through animations, logo and POP material.

In 2015, Blue Labs, in partnership with Publifón, launched the ApantallaNet platform, having found a niche in the market in restaurant advertising through digital signage.

Between 2015 and 2017, a series of graphic materials were developed ranging from the development of visual identity, business cards, flyers, to the design and creation of stands for advertising fairs and the development of programmable content, transmitted through the platform itself.

Being the Digital Signage an advertising service little known in Mexico, ApantallaNet sought to position itself as a market leader. Therefore, the visual proposal was to tie the ApantallaNet service, with the most popular streaming systems on the market, giving it an appearance similar to that of a modern television channel and a little transgressive. This visual proposal has achieved the growth of the brand as well as its positioning in the market.

My participation in the project was to collaborate in the development of the brand, as well as in the design of its Visual Identity, according to the needs of the client. As well as the planning, design, layout and illustration of different graphic materials such as brochures, business cards, web sites and platforms and various POP materials. In addition, he supervised, as Art Director, the production of various audiovisual content such as curtains, advertiser spots and advertising, as in the project Know ApantallaNet. The production and management of the project was by the Blue Labs team.

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