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Posted on J October, 2020

Concretos Cruz Azul – Internal Communication
Development of Digital Illustration and editorial design for infographics.
Comprehensive Internal Communication Project to Distribute Information on Office Manners and Hygiene

The current pandemic by the SARS-CoV-19 virus, modified the coexistence between people in public places such as parks, squares and shopping centers, but also within offices and workplaces.

Such is the case of the work centers of Concretos Cruz Azul, which constantly have a high flow of people in their offices and concrete plants, so the risk of generating infections was constant.

Therefore, it was necessary to generate visual materials that would help to distribute efficiently, the hygiene, safety and behavior measures, which would be implemented in the different types of work centers of the brand.

Therefore, Galahad Studio proposed the realization of both physical and digital posters, which contained all these rules. All through a pleasing visual aspect, to invite by persuasion to follow them, rather than imposing sanctions or restrictions. The designs are inspired by the modern infographic design, which has become very popular on the internet, with the intention of more easily sympathizing with the company’s workers.

This design of infographics, were distributed both in internal channels of the brand, as working groups in WhatsApp or the intra-network; as well as printed and placed in strategic areas of the work centers.

Undoubtedly, a creative way to connect with your workers and remind them how special they are for Concretos Cruz Azul on a day as magical as Children’s Day. Click on the link below and have fun for a while with “Crossing the Traffic”.

If you also want to do something special for your brand or have a project where you need editorial design, illustration or content for social networks, we can help you! With our Design and Conceptual Art service, we help you make your dreams come true. Contact us!

Also meet our project A Doodle a Day, and support us on Patreon with $ 1 USD, in return, you will receive exclusive rewards month after month, such as stickers, wallpapers, previews, streamings and more. Click on the following link and be part of the experience

 
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Posted on J March, 2020

Grupo Guias – Internal Communication
Development of Digital Illustrations and paper engineering (pop-up) for folders.
Integral design project of folders and creative pop-ups for stationery and POP[/qodef_custom_font]

Taking out insurance is an excellent investment to keep what you love safe, such as your family, home, car or your children’s education. But for this, it is important to approach experts who transmit confidence, something that can be seen from the clothing of their agents and even in the stationery and folders they offer you.

This is the philosophy of Grupo Guias, one of the most important insurance agency consultancies in Mexico and with more than 50 years of experience. Which, perceiving the opportunity to transmit their vision and passion even in the small details, commissioned us to reinvent the design of folders and pop-ups in which they deliver policies and information to their customers.

Based on its 2 flagship services, “Housing” and “Education”, we generate proposals for pop-up folders that, through paper engineering, have mobile structures that are activated when opening the folders.

In the case of housing, the structure resembles a complex of modern apartments; While for “Education”, two versions were proposed, one that resembles the shape of a cap and another more conventional with an image that refers to the traditional throwing of caps in the air, which unfold and move when opening the folder. All through a “flat” visual aspect, which is pleasant and modern.

This design of folders and pop-ups, was implemented for internal communication and contact with potential customers, which would seek to generate a positive impact and exclusivity, by receiving a different version of something as common as a folder. In Galahad Studio, we take care of the creation and design of the pop-up structure and final appearance of the folders.

If you also want to do something special for your brand or have an unconventional project where you need editorial design, illustration and a lot of creativity, we can help you! With our Design and Conceptual Art service, we help you make your dreams come true. Contact us!

Also meet our project A Doodle a Day, and support us on Patreon with $ 1 USD, in return, you will receive exclusive rewards month after month, such as stickers, wallpapers, advances, streams and more. Click on the following link and be part of the experience

 
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Posted on J April, 2019

Concretos Cruz Azul – Internal Communication
Design, Digital Illustration, animation and printing
Children’s Day Paper Presentation Video

Year after year, Children’s Day is celebrated on April 30 in Mexico and although it is celebrated mainly in schools or squares, some companies hold convivios for their employees.

Such is the case of Concretos Cruz Azul, which for the second consecutive year, planned to generate a special gift for its workers and thus remind them of the inner child, which we all carry inside.

The project consisted of the design of a paper handle, with moving parts and an ingenious system that provide movement to the hydraulic shovel.

Features shown in the presentation video, through photographic shots of the models.

In Galahad Studio we had the honor of developing the project in an integral way, from the design of the paper transo, as well as the video presentation of the project and the photographs that make it up, which was shown during an internal conference at the facilities of Concretos Cruz Azul.

Undoubtedly, a creative way to connect with your workers and remind them how special they are for Concretos Cruz Azul on a day as magical as Children’s Day.

Doing things, even the simplest, best

If you also want to do something special for your brand or have a project where you need concepts, photography, scale models or paper engineering, we can help you! With our Design and Conceptual Art service, we help you make your dreams come true. Contact us!

Also meet our project A Doodle a Day, and support us on Patreon with $ 1 USD, in return, you will receive exclusive rewards month after month, such as stickers, wallpapers, advances, streams and more.

Click on the following link and be part of the experience.

 
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Posted on J April, 2019

Concretos Cruz Azul – Internal Communication
Design, Digital Illustration, animation and printing
Integral Design Project of Trascabo de Papel for Children’s Day

Year after year, Children’s Day is celebrated on April 30 in Mexico and although it is celebrated mainly in schools or squares, some companies hold convivios for their employees.

Such is the case of Concretos Cruz Azul, which for the second consecutive year, planned to generate a special gift for its workers and thus remind them of the inner child, which we all carry inside.

The project consisted of the design of a Papercraft, machines commonly used in the construction industry, in which Concretos Cruz Azul is a national reference.

Thus, in Galahad Studio we had the honor of developing the project, from the initial design of the version for children, as well as audiovisual materials (presentation animation) and the printing and finishing process of delivery of the pieces.

This design of Trascabo de Papel, has moving parts and an ingenious system that give movement to the hydraulic shovel.

Undoubtedly, a creative way to connect with your workers and remind them how special they are for Concretos Cruz Azul on a day as magical as Children’s Day.

If you also want to do something special for your brand or have a project where you need concepts, scale models or paper engineering, we can help you! With our Design and Conceptual Art service, we help you make your dreams come true. Contact us!

Also meet our project A Doodle a Day, and support us on Patreon with $ 1 USD, in return, you will receive exclusive rewards month after month, such as stickers, wallpapers, previews, streamings and more. Click on the following link and be part of the experience

 
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Posted on J October, 2018

Dr. Ricardo Higuera L.
Visual identity design for Dr. Ricardo Higuera’s personal brand
Visual Identity Design and Branding

The identity project aimed at the design and integral development of the personal brand of Dr. Ricardo H. Lizarraga, to seek to improve his self-promotion, contact with other doctors and achieve standing out as a professional.

The general concept sought to move away from traditional solutions, which used the elements of the stethoscope or bones (associated with medicine), so the proposal was born from the heraldic representation of the doctor’s surnames:

  • Higuera = Of Sevillian origin. Fig tree
  • Lizarraga = Basque place name. “Fresno Forest”

So the logo represents a fig tree (by Higuera), which contains a wolf in profile (by Lizarraga).

On the other hand, the tree is associated with health, professional growth and strength; while the exposed roots represent the “origins” (family, culture, etc.) fundamental values for the personal brand of Doctor Ricardo.

My participation in the project was the development of the logo and manual of the visual identity, as well as graphic materials such as curriculum and business cards, according to the client’s brief.

We recognize it!, developing a Personal Brand implies, in a way, playing a character. But it is possibly the most difficult of all, yours. Therefore, do not waste your time anymore and leave fears aside. With our advice on Branding and Brand Design, we help you meet your goals and make the future you want, reality. Contact us!

 
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Posted on J June, 2018

Dr. Pricila Ochoa
Visual identity design for Dr. Pricila Ochoa’s brand
Visual Identity Design and Branding

At the end of 2017, after learning about our branding projects, Dr. Pricila Ochoa commissioned us to design her business cards and medical prescriptions to offer her medical services independently in her office.

Instead, however, the comprehensive development of a visual identity, which would be independent of the doctor’s name, was suggested. This with the future vision of growing the office and the staff of doctors and specialties.

This is how La Vie en Rose was born, a general medicine and aesthetic medicine clinic. With this in mind, he set out to project a modern and elegant image, which would move away from the stereotype of traditional medicine.

Taking advantage of the elegance of the name and the beauty and dynamism of the mermaid that adorns the visual identity, the brand is aimed at people involved in fashion, beauty and healthy lifestyle trends.

My participation in the project was the development of the logo and visual identity manual, as well as graphic materials such as letterheads, business cards and medical prescriptions, according to the client’s brief.

 
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Posted on J August, 2015

Visual Identity Proposal (2015 – 2017)
To position the brand among its audience, through animations, logo and POP material.

In 2015, Blue Labs, in partnership with Publifón, launched the ApantallaNet platform, having found a niche in the market in restaurant advertising through digital signage.

Between 2015 and 2017, a series of graphic materials were developed ranging from the development of visual identity, business cards, flyers, to the design and creation of stands for advertising fairs and the development of programmable content, transmitted through the platform itself.

Being the Digital Signage an advertising service little known in Mexico, ApantallaNet sought to position itself as a market leader. Therefore, the visual proposal was to tie the ApantallaNet service, with the most popular streaming systems on the market, giving it an appearance similar to that of a modern television channel and a little transgressive. This visual proposal has achieved the growth of the brand as well as its positioning in the market.

My participation in the project was to collaborate in the development of the brand, as well as in the design of its Visual Identity, according to the needs of the client. As well as the planning, design, layout and illustration of different graphic materials such as brochures, business cards, web sites and platforms and various POP materials. In addition, he supervised, as Art Director, the production of various audiovisual content such as curtains, advertiser spots and advertising, as in the project Know ApantallaNet. The production and management of the project was by the Blue Labs team.

 
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Posted on J June, 2015

Oh Güey!
Project developed to promote the art toy Xico, character created by Cristina Pineda
Illustration development and art direction

Together with the Blue Labs team, the audiovisual content and sculptural piece was developed for the Mexican clothing and accessories brand ¡Ay Güey!

The project involved a projection on a sculptural piece of meter and a half high by Xico, a character created by Cristina Pineda, whose accessories and art toys are sold and distributed by ¡Ay Güey!. In this way, 5 minutes of animated content were generated, which were projected on a three-dimensional piece of paper, which had the shape of the character seen in profile. Therefore, the audiovisual contents, the paper model were developed and the installation of videomapping was carried out in a branch of ¡Ay Güey! .

My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used.

The production and management of the project was by Blue Labs.

 
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