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ICID Congress
Event organized by CONAGUA at the WTC of the CDMX
Development of illustrations

The Dessignare team invited me to participate as an illustrator in the development of an audiovisual content for the National Water Commission (CONAGUA). The project involved a large-scale projection using a central LED screen and 2 side panels with 2 projectors each, to play the 6 min. long video. In addition, the time to generate the material was very limited, so there were only 2 full days to generate it and thus complete the project. My participation was the illustrator, and they developed from a series of images and visual elements ranging from landscapes, to graphics that pretended to be ancient glyphs. The production and management of the project was by the Dessignare team.

Entropy
To promote its Stewardship philosophy and services.
Illustration Development and Art Direction

Together with the Blue Labs team, a two-minute animated spot was developed to promote Entropia’s services.

Entropia, is a young company that tries to generate a community of responsible companies committed to the world and the philosophy of Impeccability (seek to be better at every moment). Concepts little known in Mexico or that have another name, however, the challenge of our proposal was just to brand these ideas to make them typical of Entropia.

Therefore, in the script it was proposed to generate a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. D e so that all the concepts were united, in such a way that the community of Entropia does. Therefore, the transitions of each scene give rise to the beginning of the next shot, generating with this a very dynamic animation, which managed to condense complicated concepts in a short time. However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Development of a website with story telling
To promote Entropia Stewardship services

In conjunction with the Blue Labs team, a website was developed to promote Entropia’s services.

On the web, it was necessary to talk about Impeccability (seeking to be better at every moment), a philosophy little known in Mexico and that Entropia sought to expand among the business sector in Mexico. Having such a specific target , it was difficult to find a visually attractive solution, at the same time conceptually powerful, that managed to hook site visitors.

The proposal consisted of generating a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. In such a way that all the concepts were united, in the same way that the community of Entropia does.

Thus, taking advantage of the advantages offered by web design, through colorful animations made with JQuery, it was possible to generate a presentation of the brand and its philosophy, through graphics triggered by a vertical scroll separated into sections by Call to Action buttons. The graphics were developed in conjunction with those of the project “An Impeccable Community”, to maintain the same graphic style.

However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

ApantallaNet
To promote your Digital Signage service
Illustration Development and Art Direction

In conjunction with the Blue Labs team, a two-minute animated spot was developed to promote ApantallaNet’s services.

It was important to be able to condense in a very short time, all the advantages of using this platform, compared to more traditional media such as television, radio and printed billboards. This throughout the development of the project, was complicated because very easily you could misinterpret the message making the viewer feel that it was only sought to discredit these other media.

Therefore, in the script it was proposed to generate a storytelling around a character, to show how we are continuously surrounded by advertising, from the moment we wake up and until night falls and that due to this, we ignore a lot of this information. This transition of the day of a normal person, allowed us to include the advantages of customer service while showing data on the impact produced by other media. It was then possible to make a simple infographic an interesting story.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Diploma in Digital Illustration
Academy of San Carlos, UNAM
Final Project As part of the curriculum of the Digital Illustration diploma of the Academy of San Carlos, it was proposed that the final project was the realization of an animation, which included the techniques and methodologies seen throughout the course.

In this way, being the free theme, I developed the “pilot” episode of a personal project that I planned to develop, when the opportunity presented itself. The animation takes as inspiration the character of Major Tom, present in the music of David Bowie, as well as the “Retrofuturism” of the 50’s. The concept of the project takes all these elements of culture, music and literature, to generate a psychedelic and nostalgic conglomerate. Quite an ode to those things I like.

Visual Identity Proposal (2015 – 2017)
To position the brand among its audience, through animations, logo and POP material.

In 2015, Blue Labs, in partnership with Publifón, launched the ApantallaNet platform, having found a niche in the market in restaurant advertising through digital signage.

Between 2015 and 2017, a series of graphic materials were developed ranging from the development of visual identity, business cards, flyers, to the design and creation of stands for advertising fairs and the development of programmable content, transmitted through the platform itself.

Being the Digital Signage an advertising service little known in Mexico, ApantallaNet sought to position itself as a market leader. Therefore, the visual proposal was to tie the ApantallaNet service, with the most popular streaming systems on the market, giving it an appearance similar to that of a modern television channel and a little transgressive. This visual proposal has achieved the growth of the brand as well as its positioning in the market.

My participation in the project was to collaborate in the development of the brand, as well as in the design of its Visual Identity, according to the needs of the client. As well as the planning, design, layout and illustration of different graphic materials such as brochures, business cards, web sites and platforms and various POP materials. In addition, he supervised, as Art Director, the production of various audiovisual content such as curtains, advertiser spots and advertising, as in the project Know ApantallaNet. The production and management of the project was by the Blue Labs team.

To illustrate an anthology of 52 cards
In collaboration with the most outstanding students of the FES
Traditional illustration The project consisted of illustrating and designing the 52 cards of the deck. I was assigned then, the design of one of the Joker cards of the deck and its concept was related to the “The fool” card of the tarot, as well as elements of Pop culture. However, due to lack of resources for printing, the deck did not see the light. [/vc_column_text]
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