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Posted on J November, 2017

1st International Caricature Competition, José Guadalupe Posada
As part of the activities of the Calaveras Festival 2017
Finalist Image

One of the 50, among 1700 participating works. In addition, he was present at the awards and exhibition of the finalists in Gallery.

The cartoon is a cultural element deeply rooted in the history of Aguascalientes (Mexico). Therefore, during the November festivities, the state organizes the Calaveras Festival and in its 2017 edition, it organized the 1st José Guadalupe Posada International Cartoon Contest (famous Mexican cartoonist).

In this first edition, the central theme was the Catrina, an iconic figure of Mexican culture invented in 1913 by Posada and baptized by Diego Rivera, which has taken on special importance in recent years, thanks to its appearance in Mexican crafts and art, as well as in its appearance in films and books around the world.

My proposal was to recover the mocking sense that Posada imprinted on her, so I illustrated a very funny and carefree Catrina, riding on a revolutionary train, while leaving behind its creators and the history of Mexico, seeking to remain modern, despite the passage of time. The original sketch was made with pencil and down, while the color was applied digitally.

As a Mexican I highly value my culture and its traditions, so as well as in El Largo Camino, I have also made other illustrations such as the Tonatiuh T-shirt or for the exhibition Thinking about death, which I invite you to know.

 
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Posted on J October, 2017

ICID Congress
Event organized by CONAGUA at the WTC of the CDMX
Development of illustrations

The Dessignare team invited me to participate as an illustrator in the development of an audiovisual content for the National Water Commission (CONAGUA). The project involved a large-scale projection using a central LED screen and 2 side panels with 2 projectors each, to play the 6 min. long video. In addition, the time to generate the material was very limited, so there were only 2 full days to generate it and thus complete the project. My participation was the illustrator, and they developed from a series of images and visual elements ranging from landscapes, to graphics that pretended to be ancient glyphs. The production and management of the project was by the Dessignare team.

 
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Posted on J July, 2017

Development of the Promotional Videos website
As part of the Blue Labs Google campaign

As part of Blue Labs‘ growth plan, we developed a microsite that will talk about the Motion Grafics service offered by the agency.

On the web, it was necessary to talk about the advantages of using animations over conventional advertising, so the first objective was to make known a series of data and statistics that prove it, at the same time that the visitor remained on the site and contact the agency looking to make a quote.

The proposal consisted of making a series of graphics (based on the animated spot that was made, in addition to the site) to make web browsing more enjoyable. In addition, a storytelling strategy was developed to intersperse information such as video, prices, contact form, etc., as well as Call to Action buttons with which the visitor could communicate with Blue Labs. With this, the desired objective was achieved, tripling the number of calls and emails seeking to quote projects, in addition to the following month, it became the most profitable in the history of the agency.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team. You can visit the site in www.bluestudio.mx/videos-promocionales/

 
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Posted on J May, 2017

Entropy
To promote its Stewardship philosophy and services.
Illustration Development and Art Direction

Together with the Blue Labs team, a two-minute animated spot was developed to promote Entropia’s services.

Entropia, is a young company that tries to generate a community of responsible companies committed to the world and the philosophy of Impeccability (seek to be better at every moment). Concepts little known in Mexico or that have another name, however, the challenge of our proposal was just to brand these ideas to make them typical of Entropia.

Therefore, in the script it was proposed to generate a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. D e so that all the concepts were united, in such a way that the community of Entropia does. Therefore, the transitions of each scene give rise to the beginning of the next shot, generating with this a very dynamic animation, which managed to condense complicated concepts in a short time. However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

 
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Posted on J May, 2017

El Diez Restaurants
To promote your branches, as part of your Digital Signage service
Photography and Art Direction

In conjunction with the Blue Labs team, a series of promotional videos was developed for the Argentine food restaurant chain, El Diez.

During 2017, the restaurant’s internal advertising campaign was developed, generating content that talked about curiosities of Argentina, tourist places or about the idioms used by people in the gaucho country. However, these used stock photographs for their production. Therefore, the proposal was made to generate original content, focused on the branding of the brand.

In this way, the development of informative capsules was planned, in which the various restaurants of the chain, located throughout the city, were shown, with special emphasis on their decorations and architecture, as well as the peculiarities of the area where they are located or the dishes they serve. This project was an excellent challenge for the development of video scripts, as well as photography and recording. The one presented here was the first of the video series and shows the Benjamín Hill branch ( Benjamín Hill 187, Col. Condesa, CDMX, Mexico).

My participation was to collaborate in the development of the original scripts (technical and shooting), according to the client’s brief, as well as their storyboards. In addition, the photographic and video shooting was carried out in the place in most of the branches and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

 
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Posted on J March, 2017

Development of a website with story telling
To promote Entropia Stewardship services

In conjunction with the Blue Labs team, a website was developed to promote Entropia’s services.

On the web, it was necessary to talk about Impeccability (seeking to be better at every moment), a philosophy little known in Mexico and that Entropia sought to expand among the business sector in Mexico. Having such a specific target , it was difficult to find a visually attractive solution, at the same time conceptually powerful, that managed to hook site visitors.

The proposal consisted of generating a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. In such a way that all the concepts were united, in the same way that the community of Entropia does.

Thus, taking advantage of the advantages offered by web design, through colorful animations made with JQuery, it was possible to generate a presentation of the brand and its philosophy, through graphics triggered by a vertical scroll separated into sections by Call to Action buttons. The graphics were developed in conjunction with those of the project “An Impeccable Community”, to maintain the same graphic style.

However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

 
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Posted on J March, 2017

ApantallaNet
To promote your Digital Signage service
Illustration Development and Art Direction

In conjunction with the Blue Labs team, a two-minute animated spot was developed to promote ApantallaNet’s services.

It was important to be able to condense in a very short time, all the advantages of using this platform, compared to more traditional media such as television, radio and printed billboards. This throughout the development of the project, was complicated because very easily you could misinterpret the message making the viewer feel that it was only sought to discredit these other media.

Therefore, in the script it was proposed to generate a storytelling around a character, to show how we are continuously surrounded by advertising, from the moment we wake up and until night falls and that due to this, we ignore a lot of this information. This transition of the day of a normal person, allowed us to include the advantages of customer service while showing data on the impact produced by other media. It was then possible to make a simple infographic an interesting story.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

 
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