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Cover design proposal
To illustrate the cover of the novel “The Mighty Maldoon” by Michael D. Komeshak

In January 2018, Galahad Studio was commissioned to develop a cover proposal for an adventure and discovery novel, which takes place on the Giza Plain in Egypt.

The brief for its development was very accurate in relation to what was wanted to show the story to attract a young audience. On the cover, it was necessary the appearance of a glass pyramid, which would have the moldings of the Eye of Horus on its capital and the constellation of Orion on its front face. A simple but novel proposal was sought, with a bit of alien mood .

The proposal consisted of showing the pyramid in a counter-chopped view to make the detail of it more impressive, taking great care of the finish of the material, seeking to highlight the brightness of the glass, as well as its golden tip. Similarly, a desert landscape was illustrated, full of dunes to recreate where the story is located. The graphic style, it was sought to have a similar appearance to the covers of books and comics of the 50s, where this type of stories were very common, so it was sought to make clear the theme of the story. In the same way, the color palette is very bright, to give dynamism and energy to the image, as well as the story it accompanies.

My participation in the project was to generate the illustration of the cover, back cover and spine of the novel according to the needs of the client, as well as the preparation of the files for printing it. Unfortunately, the cover proposal was not chosen by the client, in favor of using a more photorealistic material to illustrate the book.

1st International Caricature Competition, José Guadalupe Posada
As part of the activities of the Calaveras Festival 2017
Finalist Image

One of the 50, among 1700 participating works. In addition, he was present at the awards and exhibition of the finalists in Gallery.

The cartoon is a cultural element deeply rooted in the history of Aguascalientes (Mexico). Therefore, during the November festivities, the state organizes the Calaveras Festival and in its 2017 edition, it organized the 1st José Guadalupe Posada International Cartoon Contest (famous Mexican cartoonist).

In this first edition, the central theme was the Catrina, an iconic figure of Mexican culture invented in 1913 by Posada and baptized by Diego Rivera, which has taken on special importance in recent years, thanks to its appearance in Mexican crafts and art, as well as in its appearance in films and books around the world.

My proposal was to recover the mocking sense that Posada imprinted on her, so I illustrated a very funny and carefree Catrina, riding on a revolutionary train, while leaving behind its creators and the history of Mexico, seeking to remain modern, despite the passage of time. The original sketch was made with pencil and down, while the color was applied digitally.

As a Mexican I highly value my culture and its traditions, so as well as in El Largo Camino, I have also made other illustrations such as the Tonatiuh T-shirt or for the exhibition Thinking about death, which I invite you to know.

El Diez Restaurants
To promote your branches, as part of your Digital Signage service
Photography and Art Direction

In conjunction with the Blue Labs team, a series of promotional videos was developed for the Argentine food restaurant chain, El Diez.

During 2017, the restaurant’s internal advertising campaign was developed, generating content that talked about curiosities of Argentina, tourist places or about the idioms used by people in the gaucho country. However, these used stock photographs for their production. Therefore, the proposal was made to generate original content, focused on the branding of the brand.

In this way, the development of informative capsules was planned, in which the various restaurants of the chain, located throughout the city, were shown, with special emphasis on their decorations and architecture, as well as the peculiarities of the area where they are located or the dishes they serve. This project was an excellent challenge for the development of video scripts, as well as photography and recording. The one presented here was the first of the video series and shows the Benjamín Hill branch ( Benjamín Hill 187, Col. Condesa, CDMX, Mexico).

My participation was to collaborate in the development of the original scripts (technical and shooting), according to the client’s brief, as well as their storyboards. In addition, the photographic and video shooting was carried out in the place in most of the branches and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Development of a website with story telling
To promote Entropia Stewardship services

In conjunction with the Blue Labs team, a website was developed to promote Entropia’s services.

On the web, it was necessary to talk about Impeccability (seeking to be better at every moment), a philosophy little known in Mexico and that Entropia sought to expand among the business sector in Mexico. Having such a specific target , it was difficult to find a visually attractive solution, at the same time conceptually powerful, that managed to hook site visitors.

The proposal consisted of generating a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. In such a way that all the concepts were united, in the same way that the community of Entropia does.

Thus, taking advantage of the advantages offered by web design, through colorful animations made with JQuery, it was possible to generate a presentation of the brand and its philosophy, through graphics triggered by a vertical scroll separated into sections by Call to Action buttons. The graphics were developed in conjunction with those of the project “An Impeccable Community”, to maintain the same graphic style.

However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Diploma in Digital Illustration
Academy of San Carlos, UNAM
Final Project As part of the curriculum of the Digital Illustration diploma of the Academy of San Carlos, it was proposed that the final project was the realization of an animation, which included the techniques and methodologies seen throughout the course.

In this way, being the free theme, I developed the “pilot” episode of a personal project that I planned to develop, when the opportunity presented itself. The animation takes as inspiration the character of Major Tom, present in the music of David Bowie, as well as the “Retrofuturism” of the 50’s. The concept of the project takes all these elements of culture, music and literature, to generate a psychedelic and nostalgic conglomerate. Quite an ode to those things I like.

Visual Identity Proposal (2015 – 2017)
To position the brand among its audience, through animations, logo and POP material.

In 2015, Blue Labs, in partnership with Publifón, launched the ApantallaNet platform, having found a niche in the market in restaurant advertising through digital signage.

Between 2015 and 2017, a series of graphic materials were developed ranging from the development of visual identity, business cards, flyers, to the design and creation of stands for advertising fairs and the development of programmable content, transmitted through the platform itself.

Being the Digital Signage an advertising service little known in Mexico, ApantallaNet sought to position itself as a market leader. Therefore, the visual proposal was to tie the ApantallaNet service, with the most popular streaming systems on the market, giving it an appearance similar to that of a modern television channel and a little transgressive. This visual proposal has achieved the growth of the brand as well as its positioning in the market.

My participation in the project was to collaborate in the development of the brand, as well as in the design of its Visual Identity, according to the needs of the client. As well as the planning, design, layout and illustration of different graphic materials such as brochures, business cards, web sites and platforms and various POP materials. In addition, he supervised, as Art Director, the production of various audiovisual content such as curtains, advertiser spots and advertising, as in the project Know ApantallaNet. The production and management of the project was by the Blue Labs team.

France is in the Air
for the presentation of a new route and introduction of the A380 model
The integral development of the project consisted of a piece of about 5 meters. long by almost 3 high, animations, the piece to scale, the assembly in the event and the subsequent projection of the contents.

In 2015 a Videomapping was developed for the France is in the Air campaign of the Air France airline. The projection of the content was during a press conference in the CDMX in which the brand announced its new direct route Paris – CDMX, and in which they would introduce their A380 aircraft model for the first time in Mexico. My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used. The production and management of the project was by Blue Labs Creative Studio.

To illustrate an anthology of 52 cards
In collaboration with the most outstanding students of the FES
Traditional illustration The project consisted of illustrating and designing the 52 cards of the deck. I was assigned then, the design of one of the Joker cards of the deck and its concept was related to the “The fool” card of the tarot, as well as elements of Pop culture. However, due to lack of resources for printing, the deck did not see the light. [/vc_column_text]

Ilústram’esta
Project sponsored by CONACULTA
Ilústrame ́sta is a project that seeks to use the platform of the shirt to bring together works by illustrators and visual artists with the intention of exalting the work done in Mexico.
In this way, one of the themes is To illustrate a Deity of ancient Mexico. My proposal was to illustrate Tonatiuh, aztec sun god, giver of life and who was offered beating hearts of the sacrificed, in short, one of the most venerated divinities in Mexico.

Tridimentional illustration
Final project

As part of the seventh semester class of the degree, “Three-Dimensional Illustration”, develop this piece made with paper cutouts, based on the letter of the Queen of Hearts of the English deck.

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