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Visual Identity Proposal (2015 – 2017)
To position the brand among its audience, through animations, logo and POP material.

In 2015, Blue Labs, in partnership with Publifón, launched the ApantallaNet platform, having found a niche in the market in restaurant advertising through digital signage.

Between 2015 and 2017, a series of graphic materials were developed ranging from the development of visual identity, business cards, flyers, to the design and creation of stands for advertising fairs and the development of programmable content, transmitted through the platform itself.

Being the Digital Signage an advertising service little known in Mexico, ApantallaNet sought to position itself as a market leader. Therefore, the visual proposal was to tie the ApantallaNet service, with the most popular streaming systems on the market, giving it an appearance similar to that of a modern television channel and a little transgressive. This visual proposal has achieved the growth of the brand as well as its positioning in the market.

My participation in the project was to collaborate in the development of the brand, as well as in the design of its Visual Identity, according to the needs of the client. As well as the planning, design, layout and illustration of different graphic materials such as brochures, business cards, web sites and platforms and various POP materials. In addition, he supervised, as Art Director, the production of various audiovisual content such as curtains, advertiser spots and advertising, as in the project Know ApantallaNet. The production and management of the project was by the Blue Labs team.

Oh Güey!
Project developed to promote the art toy Xico, character created by Cristina Pineda
Illustration development and art direction

Together with the Blue Labs team, the audiovisual content and sculptural piece was developed for the Mexican clothing and accessories brand ¡Ay Güey!

The project involved a projection on a sculptural piece of meter and a half high by Xico, a character created by Cristina Pineda, whose accessories and art toys are sold and distributed by ¡Ay Güey!. In this way, 5 minutes of animated content were generated, which were projected on a three-dimensional piece of paper, which had the shape of the character seen in profile. Therefore, the audiovisual contents, the paper model were developed and the installation of videomapping was carried out in a branch of ¡Ay Güey! .

My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used.

The production and management of the project was by Blue Labs.

France is in the Air
for the presentation of a new route and introduction of the A380 model
The integral development of the project consisted of a piece of about 5 meters. long by almost 3 high, animations, the piece to scale, the assembly in the event and the subsequent projection of the contents.

In 2015 a Videomapping was developed for the France is in the Air campaign of the Air France airline. The projection of the content was during a press conference in the CDMX in which the brand announced its new direct route Paris – CDMX, and in which they would introduce their A380 aircraft model for the first time in Mexico. My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used. The production and management of the project was by Blue Labs Creative Studio.

Digital Illustration Practice
Personal project

How dizzying daily life can sometimes be does not allow, on many occasions, the opportunity to practice and study to learn new techniques and working methods.

In this sense, my professional experience has always led me to the development of vector illustrations, for both web design and animation projects, leaving aside other techniques more suitable for other types of products. Therefore, I made this illustration using a style closer to digital painting, with the intention of practicing this type of image development and to acquire more practice with the digitizing tablet.

I chose the character particularly because, in addition to being a professional in illustration, I am also a fan of animated series and movies. It has always been important for me not to lose this spirit, because my vocation as a designer is accompanied by my own way of being, as well as what defines me as a person. So, as in The Knights of the Zodiac, we must “elevate the cosmos” in this adventure that is life.

Ilústram’esta
Project sponsored by CONACULTA
Ilústrame ́sta is a project that seeks to use the platform of the shirt to bring together works by illustrators and visual artists with the intention of exalting the work done in Mexico.
In this way, one of the themes is To illustrate a Deity of ancient Mexico. My proposal was to illustrate Tonatiuh, aztec sun god, giver of life and who was offered beating hearts of the sacrificed, in short, one of the most venerated divinities in Mexico.

Illustration 2013, from PICNIC magazine
to create the cover of issue #55
Finalist Image One of the 60, among 800 participating works. In addition, he was present at the awards and exhibition of the finalists in FIFTY24MX Gallery.

Annually the call comes out to design the cover for the Ilustracional edition of picnic magazine. In 2013, the theme was Geeks. My solution was to consider this group as an important part of pop culture, in this way, this piece emerged that exalts the pride of being Geek, in addition to showing the different facets of this social group.

3rd University Poster Contest
UNAM is…
1st Place Winning image.

The University Poster Contest: The UNAM is…, is an annual contest that tries to project graphically, the appreciation that the university community has about the maximum house of studies.

The work represents the birth of the fifth race, facing modernity and the duality of the human race.