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Galahad Studio – Inbound Marketing
Illustrations and Animations with different techniques
July 2018

The main challenge of the project is to produce graphics and animations every day, however, it is very easy to be in front of the monitor “blank”, when starting to work without a specific topic.

Therefore, I decided to generate a production list from daily ephemeris, so the contents would be different each time and would help me avoid the monotony of the topics. The list of those created during July 2018, is as follows:

  • World UFO 01_Día
  • 02_Derecho to the vote for Mexican women
  • 03_El Pathfinder lands on Mars
  • 04_#DrawThisInYourStyle
  • 05_Nace Frida Kahlo
  • 06_Se premieres TRON
  • 07_Día of The Beatles
  • pablo neruda 08_Nace
  • International Rock 09_Día
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  • 10_El Apollo 11 lifts off for the Moon
  • Batman 11_The
  • 12_El man steps on the Moon for the first time
  • 13_Adventure Time
  • 14_Invención of hearing aids
  • Stanley Kubrick 15_Nace
  • King of Fighters 16_The
  • 17_Pegasus Seiya
  • 18_Nacimiento of J.K. Rowling and Harry Potter

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Currently, social networks are increasingly visual. Therefore, if we accompany our content with an illustration or animation, we will get our followers interested in your brand.Don’t spend your time searching the internet for photos that look like your ideas. We help you bring your new product, character or publication to life. Our Illustration and Motion Graphics service has no limits and neither do your ideas. Contact us!

Dr. Pricila Ochoa
Visual identity design for Dr. Pricila Ochoa’s brand
Visual Identity Design and Branding

At the end of 2017, after learning about our branding projects, Dr. Pricila Ochoa commissioned us to design her business cards and medical prescriptions to offer her medical services independently in her office.

Instead, however, the comprehensive development of a visual identity, which would be independent of the doctor’s name, was suggested. This with the future vision of growing the office and the staff of doctors and specialties.

This is how La Vie en Rose was born, a general medicine and aesthetic medicine clinic. With this in mind, he set out to project a modern and elegant image, which would move away from the stereotype of traditional medicine.

Taking advantage of the elegance of the name and the beauty and dynamism of the mermaid that adorns the visual identity, the brand is aimed at people involved in fashion, beauty and healthy lifestyle trends.

My participation in the project was the development of the logo and visual identity manual, as well as graphic materials such as letterheads, business cards and medical prescriptions, according to the client’s brief.

Guides Group
As part of their agent training program.
Illustration Development, Art Direction and Animated Production

In conjunction with the marketing team of Grupo Guías, a series of animated contents was planned, which will serve as part of the training that the company continuously gives to its agents.

Grupo Guías, is a company with more than 40 years in the market. They have a passion for service and a willingness to help Mexican families. This has consolidated them as one of the largest insurance promoters in Mexico.

However, the quality of its service depends on the training of its agents. Therefore, in this first video of the series, the advantages of being part of Grupo Guías are narrated. All through a series of friendly illustrations, which reflect the spirit of the brand by being in contact with its agents and the people they ensure.

My participation in the project as Art Director, has been to supervise the development of the project In addition to generating the storyboard according to the client’s script, the animation illustrations and the animation itself.

Cover design proposal
To illustrate the cover of the novel “The Mighty Maldoon” by Michael D. Komeshak

In January 2018, Galahad Studio was commissioned to develop a cover proposal for an adventure and discovery novel, which takes place on the Giza Plain in Egypt.

The brief for its development was very accurate in relation to what was wanted to show the story to attract a young audience. On the cover, it was necessary the appearance of a glass pyramid, which would have the moldings of the Eye of Horus on its capital and the constellation of Orion on its front face. A simple but novel proposal was sought, with a bit of alien mood .

The proposal consisted of showing the pyramid in a counter-chopped view to make the detail of it more impressive, taking great care of the finish of the material, seeking to highlight the brightness of the glass, as well as its golden tip. Similarly, a desert landscape was illustrated, full of dunes to recreate where the story is located. The graphic style, it was sought to have a similar appearance to the covers of books and comics of the 50s, where this type of stories were very common, so it was sought to make clear the theme of the story. In the same way, the color palette is very bright, to give dynamism and energy to the image, as well as the story it accompanies.

My participation in the project was to generate the illustration of the cover, back cover and spine of the novel according to the needs of the client, as well as the preparation of the files for printing it. Unfortunately, the cover proposal was not chosen by the client, in favor of using a more photorealistic material to illustrate the book.

1st International Caricature Competition, José Guadalupe Posada
As part of the activities of the Calaveras Festival 2017
Finalist Image

One of the 50, among 1700 participating works. In addition, he was present at the awards and exhibition of the finalists in Gallery.

The cartoon is a cultural element deeply rooted in the history of Aguascalientes (Mexico). Therefore, during the November festivities, the state organizes the Calaveras Festival and in its 2017 edition, it organized the 1st José Guadalupe Posada International Cartoon Contest (famous Mexican cartoonist).

In this first edition, the central theme was the Catrina, an iconic figure of Mexican culture invented in 1913 by Posada and baptized by Diego Rivera, which has taken on special importance in recent years, thanks to its appearance in Mexican crafts and art, as well as in its appearance in films and books around the world.

My proposal was to recover the mocking sense that Posada imprinted on her, so I illustrated a very funny and carefree Catrina, riding on a revolutionary train, while leaving behind its creators and the history of Mexico, seeking to remain modern, despite the passage of time. The original sketch was made with pencil and down, while the color was applied digitally.

As a Mexican I highly value my culture and its traditions, so as well as in El Largo Camino, I have also made other illustrations such as the Tonatiuh T-shirt or for the exhibition Thinking about death, which I invite you to know.

ICID Congress
Event organized by CONAGUA at the WTC of the CDMX
Development of illustrations

The Dessignare team invited me to participate as an illustrator in the development of an audiovisual content for the National Water Commission (CONAGUA). The project involved a large-scale projection using a central LED screen and 2 side panels with 2 projectors each, to play the 6 min. long video. In addition, the time to generate the material was very limited, so there were only 2 full days to generate it and thus complete the project. My participation was the illustrator, and they developed from a series of images and visual elements ranging from landscapes, to graphics that pretended to be ancient glyphs. The production and management of the project was by the Dessignare team.

Development of the Promotional Videos website
As part of the Blue Labs Google campaign

As part of Blue Labs‘ growth plan, we developed a microsite that will talk about the Motion Grafics service offered by the agency.

On the web, it was necessary to talk about the advantages of using animations over conventional advertising, so the first objective was to make known a series of data and statistics that prove it, at the same time that the visitor remained on the site and contact the agency looking to make a quote.

The proposal consisted of making a series of graphics (based on the animated spot that was made, in addition to the site) to make web browsing more enjoyable. In addition, a storytelling strategy was developed to intersperse information such as video, prices, contact form, etc., as well as Call to Action buttons with which the visitor could communicate with Blue Labs. With this, the desired objective was achieved, tripling the number of calls and emails seeking to quote projects, in addition to the following month, it became the most profitable in the history of the agency.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team. You can visit the site in www.bluestudio.mx/videos-promocionales/

Entropy
To promote its Stewardship philosophy and services.
Illustration Development and Art Direction

Together with the Blue Labs team, a two-minute animated spot was developed to promote Entropia’s services.

Entropia, is a young company that tries to generate a community of responsible companies committed to the world and the philosophy of Impeccability (seek to be better at every moment). Concepts little known in Mexico or that have another name, however, the challenge of our proposal was just to brand these ideas to make them typical of Entropia.

Therefore, in the script it was proposed to generate a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. D e so that all the concepts were united, in such a way that the community of Entropia does. Therefore, the transitions of each scene give rise to the beginning of the next shot, generating with this a very dynamic animation, which managed to condense complicated concepts in a short time. However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Development of a website with story telling
To promote Entropia Stewardship services

In conjunction with the Blue Labs team, a website was developed to promote Entropia’s services.

On the web, it was necessary to talk about Impeccability (seeking to be better at every moment), a philosophy little known in Mexico and that Entropia sought to expand among the business sector in Mexico. Having such a specific target , it was difficult to find a visually attractive solution, at the same time conceptually powerful, that managed to hook site visitors.

The proposal consisted of generating a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. In such a way that all the concepts were united, in the same way that the community of Entropia does.

Thus, taking advantage of the advantages offered by web design, through colorful animations made with JQuery, it was possible to generate a presentation of the brand and its philosophy, through graphics triggered by a vertical scroll separated into sections by Call to Action buttons. The graphics were developed in conjunction with those of the project “An Impeccable Community”, to maintain the same graphic style.

However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

ApantallaNet
To promote your Digital Signage service
Illustration Development and Art Direction

In conjunction with the Blue Labs team, a two-minute animated spot was developed to promote ApantallaNet’s services.

It was important to be able to condense in a very short time, all the advantages of using this platform, compared to more traditional media such as television, radio and printed billboards. This throughout the development of the project, was complicated because very easily you could misinterpret the message making the viewer feel that it was only sought to discredit these other media.

Therefore, in the script it was proposed to generate a storytelling around a character, to show how we are continuously surrounded by advertising, from the moment we wake up and until night falls and that due to this, we ignore a lot of this information. This transition of the day of a normal person, allowed us to include the advantages of customer service while showing data on the impact produced by other media. It was then possible to make a simple infographic an interesting story.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

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