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Development of the Promotional Videos website
As part of the Blue Labs Google campaign

As part of Blue Labs‘ growth plan, we developed a microsite that will talk about the Motion Grafics service offered by the agency.

On the web, it was necessary to talk about the advantages of using animations over conventional advertising, so the first objective was to make known a series of data and statistics that prove it, at the same time that the visitor remained on the site and contact the agency looking to make a quote.

The proposal consisted of making a series of graphics (based on the animated spot that was made, in addition to the site) to make web browsing more enjoyable. In addition, a storytelling strategy was developed to intersperse information such as video, prices, contact form, etc., as well as Call to Action buttons with which the visitor could communicate with Blue Labs. With this, the desired objective was achieved, tripling the number of calls and emails seeking to quote projects, in addition to the following month, it became the most profitable in the history of the agency.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team. You can visit the site in www.bluestudio.mx/videos-promocionales/

Entropy
To promote its Stewardship philosophy and services.
Illustration Development and Art Direction

Together with the Blue Labs team, a two-minute animated spot was developed to promote Entropia’s services.

Entropia, is a young company that tries to generate a community of responsible companies committed to the world and the philosophy of Impeccability (seek to be better at every moment). Concepts little known in Mexico or that have another name, however, the challenge of our proposal was just to brand these ideas to make them typical of Entropia.

Therefore, in the script it was proposed to generate a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. D e so that all the concepts were united, in such a way that the community of Entropia does. Therefore, the transitions of each scene give rise to the beginning of the next shot, generating with this a very dynamic animation, which managed to condense complicated concepts in a short time. However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

El Diez Restaurants
To promote your branches, as part of your Digital Signage service
Photography and Art Direction

In conjunction with the Blue Labs team, a series of promotional videos was developed for the Argentine food restaurant chain, El Diez.

During 2017, the restaurant’s internal advertising campaign was developed, generating content that talked about curiosities of Argentina, tourist places or about the idioms used by people in the gaucho country. However, these used stock photographs for their production. Therefore, the proposal was made to generate original content, focused on the branding of the brand.

In this way, the development of informative capsules was planned, in which the various restaurants of the chain, located throughout the city, were shown, with special emphasis on their decorations and architecture, as well as the peculiarities of the area where they are located or the dishes they serve. This project was an excellent challenge for the development of video scripts, as well as photography and recording. The one presented here was the first of the video series and shows the Benjamín Hill branch ( Benjamín Hill 187, Col. Condesa, CDMX, Mexico).

My participation was to collaborate in the development of the original scripts (technical and shooting), according to the client’s brief, as well as their storyboards. In addition, the photographic and video shooting was carried out in the place in most of the branches and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Development of a website with story telling
To promote Entropia Stewardship services

In conjunction with the Blue Labs team, a website was developed to promote Entropia’s services.

On the web, it was necessary to talk about Impeccability (seeking to be better at every moment), a philosophy little known in Mexico and that Entropia sought to expand among the business sector in Mexico. Having such a specific target , it was difficult to find a visually attractive solution, at the same time conceptually powerful, that managed to hook site visitors.

The proposal consisted of generating a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. In such a way that all the concepts were united, in the same way that the community of Entropia does.

Thus, taking advantage of the advantages offered by web design, through colorful animations made with JQuery, it was possible to generate a presentation of the brand and its philosophy, through graphics triggered by a vertical scroll separated into sections by Call to Action buttons. The graphics were developed in conjunction with those of the project “An Impeccable Community”, to maintain the same graphic style.

However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

ApantallaNet
To promote your Digital Signage service
Illustration Development and Art Direction

In conjunction with the Blue Labs team, a two-minute animated spot was developed to promote ApantallaNet’s services.

It was important to be able to condense in a very short time, all the advantages of using this platform, compared to more traditional media such as television, radio and printed billboards. This throughout the development of the project, was complicated because very easily you could misinterpret the message making the viewer feel that it was only sought to discredit these other media.

Therefore, in the script it was proposed to generate a storytelling around a character, to show how we are continuously surrounded by advertising, from the moment we wake up and until night falls and that due to this, we ignore a lot of this information. This transition of the day of a normal person, allowed us to include the advantages of customer service while showing data on the impact produced by other media. It was then possible to make a simple infographic an interesting story.

My participation was to generate the original script according to the client’s brief, as well as its storyboard. In addition, all the illustrations of the animation were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Diploma in Digital Illustration
Academy of San Carlos, UNAM
Final Project As part of the curriculum of the Digital Illustration diploma of the Academy of San Carlos, it was proposed that the final project was the realization of an animation, which included the techniques and methodologies seen throughout the course.

In this way, being the free theme, I developed the “pilot” episode of a personal project that I planned to develop, when the opportunity presented itself. The animation takes as inspiration the character of Major Tom, present in the music of David Bowie, as well as the “Retrofuturism” of the 50’s. The concept of the project takes all these elements of culture, music and literature, to generate a psychedelic and nostalgic conglomerate. Quite an ode to those things I like.

Visual Identity Proposal (2015 – 2017)
To position the brand among its audience, through animations, logo and POP material.

In 2015, Blue Labs, in partnership with Publifón, launched the ApantallaNet platform, having found a niche in the market in restaurant advertising through digital signage.

Between 2015 and 2017, a series of graphic materials were developed ranging from the development of visual identity, business cards, flyers, to the design and creation of stands for advertising fairs and the development of programmable content, transmitted through the platform itself.

Being the Digital Signage an advertising service little known in Mexico, ApantallaNet sought to position itself as a market leader. Therefore, the visual proposal was to tie the ApantallaNet service, with the most popular streaming systems on the market, giving it an appearance similar to that of a modern television channel and a little transgressive. This visual proposal has achieved the growth of the brand as well as its positioning in the market.

My participation in the project was to collaborate in the development of the brand, as well as in the design of its Visual Identity, according to the needs of the client. As well as the planning, design, layout and illustration of different graphic materials such as brochures, business cards, web sites and platforms and various POP materials. In addition, he supervised, as Art Director, the production of various audiovisual content such as curtains, advertiser spots and advertising, as in the project Know ApantallaNet. The production and management of the project was by the Blue Labs team.

Oh Güey!
Project developed to promote the art toy Xico, character created by Cristina Pineda
Illustration development and art direction

Together with the Blue Labs team, the audiovisual content and sculptural piece was developed for the Mexican clothing and accessories brand ¡Ay Güey!

The project involved a projection on a sculptural piece of meter and a half high by Xico, a character created by Cristina Pineda, whose accessories and art toys are sold and distributed by ¡Ay Güey!. In this way, 5 minutes of animated content were generated, which were projected on a three-dimensional piece of paper, which had the shape of the character seen in profile. Therefore, the audiovisual contents, the paper model were developed and the installation of videomapping was carried out in a branch of ¡Ay Güey! .

My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used.

The production and management of the project was by Blue Labs.

France is in the Air
for the presentation of a new route and introduction of the A380 model
The integral development of the project consisted of a piece of about 5 meters. long by almost 3 high, animations, the piece to scale, the assembly in the event and the subsequent projection of the contents.

In 2015 a Videomapping was developed for the France is in the Air campaign of the Air France airline. The projection of the content was during a press conference in the CDMX in which the brand announced its new direct route Paris – CDMX, and in which they would introduce their A380 aircraft model for the first time in Mexico. My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used. The production and management of the project was by Blue Labs Creative Studio.

Digital Illustration Practice
Personal project

How dizzying daily life can sometimes be does not allow, on many occasions, the opportunity to practice and study to learn new techniques and working methods.

In this sense, my professional experience has always led me to the development of vector illustrations, for both web design and animation projects, leaving aside other techniques more suitable for other types of products. Therefore, I made this illustration using a style closer to digital painting, with the intention of practicing this type of image development and to acquire more practice with the digitizing tablet.

I chose the character particularly because, in addition to being a professional in illustration, I am also a fan of animated series and movies. It has always been important for me not to lose this spirit, because my vocation as a designer is accompanied by my own way of being, as well as what defines me as a person. So, as in The Knights of the Zodiac, we must “elevate the cosmos” in this adventure that is life.

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