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Galahad Studio – Inbound Marketing
Illustrations and Animations with different techniques
September 2018

September 2018, becomes a great challenge for the project, because much of what happened during the year, is related to births and deaths of famous people.

For that reason, some of our most “liked” images were created on Instagram, such as the birth of Freddie Mercury or Stephen King. The list of those created during September 2018 is as follows:

  • 01_Ricardo “Lionheart” is Crowned
  • 02_Fallece Gustavo Cerati
  • 03_Nace Freddie Mercury
  • 04_El MoMA returns Guernica
  • 05_9/11/2001
  • 06_Super Mario Bros is released
  • 07_Fallece Dante Alighieri
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  • 08_Día of Batman
  • 09_Primer Latin American astronaut
  • 10_Nacimiento of Stephen King
  • 11_Fallece Dr. Seuss / Jim Henson is born
  • 12_Nace Christopher Reeve
  • 13_Es published the equation E=MC2
  • 14_Fallece Edwin P. Hubble

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Currently, social networks are increasingly visual. Therefore, if we accompany our content with an illustration or animation, we will get our followers interested in your brand.Don’t spend your time searching the internet for photos that look like your ideas. We help you bring your new product, character or publication to life. Our Illustration and Motion Graphics service has no limits and neither do your ideas. Contact us!

Galahad Studio – Inbound Marketing
Illustrations and Animations with different techniques
July 2018

The main challenge of the project is to produce graphics and animations every day, however, it is very easy to be in front of the monitor “blank”, when starting to work without a specific topic.

Therefore, I decided to generate a production list from daily ephemeris, so the contents would be different each time and would help me avoid the monotony of the topics. The list of those created during July 2018, is as follows:

  • World UFO 01_Día
  • 02_Derecho to the vote for Mexican women
  • 03_El Pathfinder lands on Mars
  • 04_#DrawThisInYourStyle
  • 05_Nace Frida Kahlo
  • 06_Se premieres TRON
  • 07_Día of The Beatles
  • pablo neruda 08_Nace
  • International Rock 09_Día
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  • 10_El Apollo 11 lifts off for the Moon
  • Batman 11_The
  • 12_El man steps on the Moon for the first time
  • 13_Adventure Time
  • 14_Invención of hearing aids
  • Stanley Kubrick 15_Nace
  • King of Fighters 16_The
  • 17_Pegasus Seiya
  • 18_Nacimiento of J.K. Rowling and Harry Potter

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Currently, social networks are increasingly visual. Therefore, if we accompany our content with an illustration or animation, we will get our followers interested in your brand.Don’t spend your time searching the internet for photos that look like your ideas. We help you bring your new product, character or publication to life. Our Illustration and Motion Graphics service has no limits and neither do your ideas. Contact us!

Dr. Pricila Ochoa
Visual identity design for Dr. Pricila Ochoa’s brand
Visual Identity Design and Branding

At the end of 2017, after learning about our branding projects, Dr. Pricila Ochoa commissioned us to design her business cards and medical prescriptions to offer her medical services independently in her office.

Instead, however, the comprehensive development of a visual identity, which would be independent of the doctor’s name, was suggested. This with the future vision of growing the office and the staff of doctors and specialties.

This is how La Vie en Rose was born, a general medicine and aesthetic medicine clinic. With this in mind, he set out to project a modern and elegant image, which would move away from the stereotype of traditional medicine.

Taking advantage of the elegance of the name and the beauty and dynamism of the mermaid that adorns the visual identity, the brand is aimed at people involved in fashion, beauty and healthy lifestyle trends.

My participation in the project was the development of the logo and visual identity manual, as well as graphic materials such as letterheads, business cards and medical prescriptions, according to the client’s brief.

Cover design proposal
To illustrate the cover of the novel “The Mighty Maldoon” by Michael D. Komeshak

In January 2018, Galahad Studio was commissioned to develop a cover proposal for an adventure and discovery novel, which takes place on the Giza Plain in Egypt.

The brief for its development was very accurate in relation to what was wanted to show the story to attract a young audience. On the cover, it was necessary the appearance of a glass pyramid, which would have the moldings of the Eye of Horus on its capital and the constellation of Orion on its front face. A simple but novel proposal was sought, with a bit of alien mood .

The proposal consisted of showing the pyramid in a counter-chopped view to make the detail of it more impressive, taking great care of the finish of the material, seeking to highlight the brightness of the glass, as well as its golden tip. Similarly, a desert landscape was illustrated, full of dunes to recreate where the story is located. The graphic style, it was sought to have a similar appearance to the covers of books and comics of the 50s, where this type of stories were very common, so it was sought to make clear the theme of the story. In the same way, the color palette is very bright, to give dynamism and energy to the image, as well as the story it accompanies.

My participation in the project was to generate the illustration of the cover, back cover and spine of the novel according to the needs of the client, as well as the preparation of the files for printing it. Unfortunately, the cover proposal was not chosen by the client, in favor of using a more photorealistic material to illustrate the book.

Development of the Promotional Videos website
As part of the Blue Labs Google campaign

As part of Blue Labs‘ growth plan, we developed a microsite that will talk about the Motion Grafics service offered by the agency.

On the web, it was necessary to talk about the advantages of using animations over conventional advertising, so the first objective was to make known a series of data and statistics that prove it, at the same time that the visitor remained on the site and contact the agency looking to make a quote.

The proposal consisted of making a series of graphics (based on the animated spot that was made, in addition to the site) to make web browsing more enjoyable. In addition, a storytelling strategy was developed to intersperse information such as video, prices, contact form, etc., as well as Call to Action buttons with which the visitor could communicate with Blue Labs. With this, the desired objective was achieved, tripling the number of calls and emails seeking to quote projects, in addition to the following month, it became the most profitable in the history of the agency.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team. You can visit the site in www.bluestudio.mx/videos-promocionales/

El Diez Restaurants
To promote your branches, as part of your Digital Signage service
Photography and Art Direction

In conjunction with the Blue Labs team, a series of promotional videos was developed for the Argentine food restaurant chain, El Diez.

During 2017, the restaurant’s internal advertising campaign was developed, generating content that talked about curiosities of Argentina, tourist places or about the idioms used by people in the gaucho country. However, these used stock photographs for their production. Therefore, the proposal was made to generate original content, focused on the branding of the brand.

In this way, the development of informative capsules was planned, in which the various restaurants of the chain, located throughout the city, were shown, with special emphasis on their decorations and architecture, as well as the peculiarities of the area where they are located or the dishes they serve. This project was an excellent challenge for the development of video scripts, as well as photography and recording. The one presented here was the first of the video series and shows the Benjamín Hill branch ( Benjamín Hill 187, Col. Condesa, CDMX, Mexico).

My participation was to collaborate in the development of the original scripts (technical and shooting), according to the client’s brief, as well as their storyboards. In addition, the photographic and video shooting was carried out in the place in most of the branches and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Development of a website with story telling
To promote Entropia Stewardship services

In conjunction with the Blue Labs team, a website was developed to promote Entropia’s services.

On the web, it was necessary to talk about Impeccability (seeking to be better at every moment), a philosophy little known in Mexico and that Entropia sought to expand among the business sector in Mexico. Having such a specific target , it was difficult to find a visually attractive solution, at the same time conceptually powerful, that managed to hook site visitors.

The proposal consisted of generating a dynamic storytelling , presenting visual metaphors of the concepts and ideas that Entropia sought to communicate to its audience. In such a way that all the concepts were united, in the same way that the community of Entropia does.

Thus, taking advantage of the advantages offered by web design, through colorful animations made with JQuery, it was possible to generate a presentation of the brand and its philosophy, through graphics triggered by a vertical scroll separated into sections by Call to Action buttons. The graphics were developed in conjunction with those of the project “An Impeccable Community”, to maintain the same graphic style.

However, it should be noted that the project was postponed due to situations unrelated to production. The version presented here corresponds to the latest version reviewed by the client.

My participation in the project was to generate the original script according to the needs of the client campaign, as well as the planning, design, layout and development of the page. In addition, all the illustrations of the site were developed and the development of the project was supervised as Art Director. The production and management of the project was by the Blue Labs team.

Diploma in Digital Illustration
Academy of San Carlos, UNAM
Final Project As part of the curriculum of the Digital Illustration diploma of the Academy of San Carlos, it was proposed that the final project was the realization of an animation, which included the techniques and methodologies seen throughout the course.

In this way, being the free theme, I developed the “pilot” episode of a personal project that I planned to develop, when the opportunity presented itself. The animation takes as inspiration the character of Major Tom, present in the music of David Bowie, as well as the “Retrofuturism” of the 50’s. The concept of the project takes all these elements of culture, music and literature, to generate a psychedelic and nostalgic conglomerate. Quite an ode to those things I like.

Visual Identity Proposal (2015 – 2017)
To position the brand among its audience, through animations, logo and POP material.

In 2015, Blue Labs, in partnership with Publifón, launched the ApantallaNet platform, having found a niche in the market in restaurant advertising through digital signage.

Between 2015 and 2017, a series of graphic materials were developed ranging from the development of visual identity, business cards, flyers, to the design and creation of stands for advertising fairs and the development of programmable content, transmitted through the platform itself.

Being the Digital Signage an advertising service little known in Mexico, ApantallaNet sought to position itself as a market leader. Therefore, the visual proposal was to tie the ApantallaNet service, with the most popular streaming systems on the market, giving it an appearance similar to that of a modern television channel and a little transgressive. This visual proposal has achieved the growth of the brand as well as its positioning in the market.

My participation in the project was to collaborate in the development of the brand, as well as in the design of its Visual Identity, according to the needs of the client. As well as the planning, design, layout and illustration of different graphic materials such as brochures, business cards, web sites and platforms and various POP materials. In addition, he supervised, as Art Director, the production of various audiovisual content such as curtains, advertiser spots and advertising, as in the project Know ApantallaNet. The production and management of the project was by the Blue Labs team.

Oh Güey!
Project developed to promote the art toy Xico, character created by Cristina Pineda
Illustration development and art direction

Together with the Blue Labs team, the audiovisual content and sculptural piece was developed for the Mexican clothing and accessories brand ¡Ay Güey!

The project involved a projection on a sculptural piece of meter and a half high by Xico, a character created by Cristina Pineda, whose accessories and art toys are sold and distributed by ¡Ay Güey!. In this way, 5 minutes of animated content were generated, which were projected on a three-dimensional piece of paper, which had the shape of the character seen in profile. Therefore, the audiovisual contents, the paper model were developed and the installation of videomapping was carried out in a branch of ¡Ay Güey! .

My participation in the project was that of art direction in the area of design, the elaboration of the illustrated parts of the projection and as well as the management and production of the three-dimensional piece used.

The production and management of the project was by Blue Labs.

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